A favorability rating is a measure of how well-liked or popular someone or something is. It's an opinion poll that asks people to rate their feelings towards a particular person, organization, brand, or issue on a scale from highly positive to highly negative. The term "favorable" refers to opinions and perceptions that are generally positive, while "unfavorable" refers to opinions and perceptions that are generally negative. A favorability rating can be used in politics to gauge public opinion of a candidate or elected official, in marketing research to assess consumer attitudes towards a product or service, or in social science research to measure public support for an issue or cause.